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Informationen zum Autor Lawrence Chan is a wildly popular wedding and portrait photographer, blogger, and marketing strategist. He also provides marketing and business management advice to photographers through his website, www.tofurious.com Klappentext Teaching photographers how to use social media to grow their businessesWith the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.* Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites* Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?"* Provides invaluable testimonials from top photographers discussing their social media business success stories* Guides you through inspiring brand evangelists through social media* Teaches important survival tips for your social media programIn addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need. Zusammenfassung Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Inhaltsverzeichnis Introduction xivChapter 1: What is Social Media? 1The 2.0 Evolution 3Dynamic Marketing 4Earning Trust 6Relevant Relationships 7Emergence of Social Platforms 8Social Politics 10Socializing: Kenny Kim 14Chapter 2: Strategic Planning 17SWOT Analysis 19Structural Goals 19Action Goals 27Strategies Support Goals 28Tactics Support Strategies 30Socializing: Zach and Jody Gray 34Chapter 3: Audience Matters 37Zoom In 39Examine 42Capture 46Evaluate 53Socializing: Jerry Ghionis 54Chapter 4: The Power of Content 57Action Plan 58Know Thyself ... And Stick with It 60Be Personable 61Emotional Triggers 65Amplify Your Message 68Delivery Persona 70Say What? 75Become the Authority 78Validation 81Chapter 5: Social Media Channels 89Social Networks 90Social Sharing 106Social News 115Social Bookmarking 117Search Engine Optimization 119Chapter 6: Launch a Social Media Program 123Facebook 124Twitter 135YouTube 143Engagement Habits 146Socializing: Catherine Hall 150Chapter 7: Blogs and Websites 153Blog Software and Hosting 155Self-Hosted Blogs 157Search Engine Optimization 158Delivery Matters 160Design 163Landing Page 166About Page 168Pricing and Contact Pages 170Blog Posts 171Turn the Love Around 176Titling Blog Posts 178Metrics 183Socializing: Christopher Becker 186Chapter 8: Photography as a Social Luxury 189Exclusivity 191The Almighty Label 191Defi ning Attribute 194Attainability 195Delivering the Luxury Promise 201Follow Up 203The Dream 206Arbitrate Taste 207Socializing: Grace Ormonde 212Chapter 9: Brand Evangelism 215Building Belief 216Philosophical Difference 217Relatable Face 219I...
