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Informationen zum Autor GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School. TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame. Klappentext Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCE Strong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assetstoday. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you're recognized as an expert in your industry. In Klout Matters , two of today's top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simplestrategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business. "Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive "Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling Zusammenfassung Helps you build credibility! get more business! and increase profits with digital influence. This title shows you how to raise your Klout score and use it to your advantage. It provides step-by-step guidance that can help you rise above the online noise to stand out! build trust! and grow your business. Inhaltsverzeichnis Acknowledgments vii Foreword by Jeffrey Hayzlett ix Introduction 1 Chapter 1 What Is a Klout Score? 13 Chapter 2 Who Is Using Klout! and Who ShouldCare About It? 21 Chapter 3 Creating Content That Connects with Customersto Improve Your Klout Score 25 Chapter 4 Does Your Klout Score Really Matter? 29 Chapter 5 Should You Make an Effort to IncreaseYour Klout Score? 33 Chapter 6 What About Gaming the System? 41 Chapter 7 The Role of Vendors and Perks 51 Chapter 8 What You Can Do When You Don't Have Timefor Social Media 69 Chapter 9 Tools That Can Help You Manage Social Media 93 Chapter 10 Enhance Your Social Media Presence-and Boost Your Klout Score! 99 Chapter 11 Getting Started with Klout 117 Chapter 12 Using Twitter to Raise Your Klout Score 123 Chapter 13 Using Facebook to Raise Your Klout Score 133 Chapter 14 Using LinkedIn to Raise Your Klout Score 147 Chapter 15 Using Other Networks to Raise Your Klout Score 153 Chapter 16 Online Collaborative Networks 159 Chapter 17 Myths About Boosting Your Klout Score 165 Chapter 18 What Klout Doesn't Count! but We Wish It Did! 171 Chapter 19 Whom Should You Engage With? 179 Chapter 20 So What Is a Thought Leader to Do? 189 Appendix A Podcasts We Recommend 193 Appendix B YouTube and Other Videos We Recommend 195 Appendix C Blogs We Recommend 198 Appendix D Resources for Building Your Business 203 Notes 206 Index 212 ...
