Read more
Informationen zum Autor Ian Greenleigh is a social media strategist whose words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, and Seth Godin's The Domino Project. Visit daretocomment.com and follow him at @be3d. Klappentext Skip the line at the front door and unlock privilegedaccess to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But socialmedia side doors--alternate avenues of access through social media-have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers. In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI. "One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout "Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck Zusammenfassung Helps you skip the line at the front door and unlock privileged access to top influencers and decision makers. This book reveals how to detect and walk right through the social media side doors that lie hidden in plain sight - to forge valuable relationships! create business opportunities! and raise your thought leader profile. Inhaltsverzeichnis Acknowledgments vii Introduction My Story 1 Chapter 1 Gatekeeping and Access 7 Chapter 2 From the Outside, Looking In 29 Chapter 3 I Hate "Networking" 59 Chapter 4 Walking Through the Social Media Side Door 79 Chapter 5 From the Inside, Looking Out 97 Chapter 6 Egomania 119 Chapter 7 Access, Influence, and the Social-Industrial Revolution 137 Chapter 8 The Birth of Big Social 163 Chapter 9 Media Ladders and the Art of the Newsjack 171 Chapter 10 Secrets of Social Advertising 187 Chapter 11 The Future of Access and Influence 203 Quick Reference Tools and Techniques 215 Notes 229 Index 237...
