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Informationen zum Autor George S. Vozikis Chaminade University of Honolulu and Reighard Chair of Management (ret.) California State University, Fresno Timothy S. Mescon Columbus State University Howard D. Feldman University of Portland Eric W. Liguori California State University, Fresno Klappentext This highly readable book focuses on the activities comprising a venture's launch! growth! and management and provides the reader with an understanding of the research conducted in entrepreneurship. Zusammenfassung This highly readable book focuses on the activities comprising a venture's launch, growth, and management and provides the reader with an understanding of the research conducted in entrepreneurship. Inhaltsverzeichnis Introduction to Entrepreneurship and Intrapreneurship 1. Entrepreneurship and the Entrepreneur 2. Corporate Entrepreneurship and Intrapreneurs 3. Feasibility Analysis and Venture Evaluation—Putting It All Together 4. Venture Success Framework: Overall Success Requirements Venture Initiation 5. Venture Idea Sources and Opportunities—Can We Make a Value Concept Niche for the Customer? Why Buy? 6. Venture Strategic Market Targeting, Management, and Planning—Can We Sell in a Demand-Driven Strategic-Opportunity Target Market? Who Buys, How Many, When, How, Where? 7. Venture Financial Analysis and Return Projections—Can We Profit? 8. Venture Financial Needs: Personal Investment and Additional Funding Needs—Can We Commit? 9. Venture Infrastructure: Product/Service and Marketing Considerations— Can We Plan the Product and Marketing Infrastructure? 10. Venture Infrastructure: Organizational and Operational Considerations— Can We Plan the Organizational and Operational Infrastructure? 11. Venture Infrastructure: Legal Considerations—Can We Plan the Legal Infrastructure? Part 4 Venture Management 12. Venture Ability to Execute: Organizing, Staffing, and Management Considerations—Can We Execute the Management and Leadership of People? 13. Venture Ability to Execute: Financial Management Considerations— Can We Execute the Management and Control of Money? Venture Development 14. Venture Growth Management and Development—Can We Grow? 15. Venture International Growth Management—Can We Grow Internationally?...
