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This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
List of contents
Preface Chapter 1: The Presidential Nominating Conventions and the American Dream: Narrative Unity and Political Division. Rachel Holloway Chapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention, Gwen Brown Chapter 3: Presidential Debates 2012, Ben Voth Chapter 4: "His to Lose": Strategic Keys to Challenging the Incumbent in 2012, Craig Allen Smith Chapter 5: Political Advertising in the 2012 U.S. Presidential Election, John C. Tedesco & Scott W. Dunn Chapter 6: "Death by Taxes": A Post-mortem on Romney's Tax Return Apologia, Joseph M. Valenzano III & Jason A. Edwards Chapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012, Jeffrey P. Jones Chapter 8: The New Media Campaign of 2012, John Allen Hendricks Chapter 9: Explaining the Vote in the Election of 2008: Obama's Re-election, Henry C. Kenski & Kate M. Kenski Index About the Contributors
About the author
Robert E. Denton, Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and serves as head of the Department of Communication at Virginia Tech.
Summary
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
