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Informationen zum Autor Scott C. Stevenson is the editor of How to Get a Planned Gifts Program Up and Running, 2nd Edition, published by Wiley. Klappentext Originally published by Stevenson, Inc., this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more. Important topics covered include: Estate gift modeling Advisory councils Testimonials Deferred payments Promoting bequests Planned gift expectancies Cultivating agents of wealth Building prospect lists Accepting life insurance Planned gift ambassadors Challenge gifts Intention forms Endowment donors Planned gifts newsletters Planned giving marketing plans Estate donors Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues. Originally published by Stevenson, Inc. , this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more. Inhaltsverzeichnis Getting Started: Planning, Setting Goals Prospect Identification, Building a List Involve Volunteers, Nurture a Planned Gifts Committee Planned Gifts Options to Offer Meeting One-on-One Planned Gifts Newsletter & Other Printed Communications Strategies for Marketing Planned Gifts Identify, Nurture Agents of Wealth Publicize Planned Gifts, Build Awareness Online Strategies Recognition and Stewardship Measures Planned Gift Forms, Policy Issues and Samples Appendix: Resources for the Planned Gifts Professional
