Cool Infographics - Effective Communication With Data Visualization and Design

Zusatztext "This book explains how to create infographics that successfully communicate their message." (Talk Business! January 2014)"Cool Infographics is a mix of inspiration! instruction and education." (ZDNet! January 2014)"This book is a great introduction to the subject." (Significance! July 2014) Informationen zum Autor Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics (coolinfographics.com). He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results. Klappentext Your data tells a story. Make it unforgettable with infographics Cool infographics tell a story visually ? an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume. Discover what makes infographics work Structure information into a simple 3-part story Clarify the design process and follow infographic design rules Implement an infographic launch strategy to maximize SEO value Design a personal infographic resume to market yourself Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more Zusammenfassung Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Inhaltsverzeichnis Introduction xiii 1 The Science of Infographics 1 Information Overload 9 The Rise of the Informavore 9 The Rise of Big Data 11 Why Infographics Work 14 Pattern Recognition 15 The Language of Context 16 The Picture Superiority Effect 20 The Art of Storytelling 27 Introduction/Foundation 28 Ah-Ha! The Main Event 28 Conclusion/Call-to-action 29 Media Formats of Infographics 31 Static Infographics 31 Zooming Infographics 34 Clickable Infographics 37 Animated Infographics 42 Video Infographics 45 Interactive Infographics 48 Final Thoughts 52 2 Online Infographics 57 Vertical Versus Horizontal Layouts 58 Types of Online Infographics 67 Informative Infographics 69 Persuasive Infographics 71 Visual Explanations 78 Infographic Advertisements 83 PR Infographics 88 Infographic Posters 90 Intellectual Property Issues 98 Copyright 98 Creative Commons 100 Trademarks and the Fair Use Doctrine 103 Images and Illustrations 105 AIGA, the Professional Association for Design 107 Should You Copyright Your Infographic? 107 Final Thoughts 108 3 Infographics and Seo 113 The Search Engine Challenge 115 The Objective of SEO 118 The Link Bait Challenge 119 It's All About Relevance 123 Online Lifespan 126 Infographic Release Strategy 135 Landing Pages 135 Self-promotion 148 Promotion, Publicity, and Outreach 155 Final Thoughts 169 4 Infographic Resumes 173 Key Benefits 180 What's the Risk? 180 Designing an Infographic Resume 181 Timeline Designs 183 Relative Experience Designs 187 Geographic Designs 190 Company Logos and Icons...

List of contents

1 The Science of Infographics 1
 
Information Overload 9
 
The Rise of the Informavore 9
 
The Rise of Big Data 11
 
Why Infographics Work 14
 
Pattern Recognition 15
 
The Language of Context 16
 
The Picture Superiority Effect 20
 
The Art of Storytelling 27
 
Introduction/Foundation 28
 
Ah-Ha! The Main Event 28
 
Conclusion/Call-to-action 29
 
Media Formats of Infographics 31
 
Static Infographics 31
 
Zooming Infographics 34
 
Clickable Infographics 37
 
Animated Infographics 42
 
Video Infographics 45
 
Interactive Infographics 48
 
Final Thoughts 52
 
2 Online Infographics 57
 
Vertical Versus Horizontal Layouts 58
 
Types of Online Infographics 67
 
Informative Infographics 69
 
Persuasive Infographics 71
 
Visual Explanations 78
 
Infographic Advertisements 83
 
PR Infographics 88
 
Infographic Posters 90
 
Intellectual Property Issues 98
 
Copyright 98
 
Creative Commons 100
 
Trademarks and the Fair Use Doctrine 103
 
Images and Illustrations 105
 
AIGA, the Professional Association for Design 107
 
Should You Copyright Your Infographic? 107
 
Final Thoughts 108
 
3 Infographics and SEO 113
 
The Search Engine Challenge 115
 
The Objective of SEO 118
 
The Link Bait Challenge 119
 
It's All About Relevance 123
 
Online Lifespan 126
 
Infographic Release Strategy 135
 
Landing Pages 135
 
Self-promotion 148
 
Promotion, Publicity, and Outreach 155
 
Final Thoughts 169
 
4 Infographic Resumes 173
 
Key Benefits 180
 
What's the Risk? 180
 
Designing an Infographic Resume 181
 
Timeline Designs 183
 
Relative Experience Designs 187
 
Geographic Designs 190
 
Company Logos and Icons 192
 
Software Application Logos 201
 
Using an Infographic Resume 204
 
Job Application Systems 204
 
Standalone Infographic Resume 205
 
Combined Infographic Resume Design 208
 
Publishing Infographic Resumes Online 210
 
Designing Infographic Resumes for Print 211
 
Infographic Resumes on the iPad (or Tablet) 215
 
Infographic Resume Design Tools 217
 
All About You 228
 
5 Internal Confidential Infographics 233
 
Improving Internal Communications 234
 
The Fear of Confidential Information 236
 
Ideas for Visualizing Internal Data 238
 
Budgets 238
 
Sales and Profit Data 244
 
Business Processes 246
 
Strategies 251
 
Better Presentations Using Infographics 259
 
Final Thoughts 268
 
6 Designing Infographics 271
 
Be Accurate 272
 
Visualizing Area 274
 
Pick a Good Topic 281
 
Trending Topics 281
 
Controversial Topics 282
 
Search for Prior Art 282
 
Focus on the Key Message 283
 
The 5-second Rule 284
 
Tell One Story Really Well 285
 
Visualize When Possible 288
 
Big Fonts Are NOT Data Visualizations 288
 
Visuals Are Perceived as More Important 290
 
Minimize Text 291
 
Eliminate Chart Legends 293
 
Be Data Transparent 295
 
No Data Sources List 296
 
Vague Data Sources 297
 
Questionable Data Sources 298
 
Best Practices 298
 
The Fine Print 299
 
Company Logo 299
 
Copyrig

Report

"That said, this book is a great introduction to the subject." (Significance, 16 July 2014)

Product details

• Authors: R Krum, Randy Krum, Krum Randy
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 05.11.2013
• EAN: 9781118582305
• ISBN: 978-1-118-58230-5
• No. of pages: 368
• Dimensions: 188 mm x 236 mm x 17 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Natural sciences, medicine, IT, technology > IT, data processing > IT; Informatik, Visualisierung, Businesskommunikation und -präsentation, Foto- und Bildbearbeitung, Informationsgrafik, Grafik (EDV), Visualisierung - Prozessvisualisierung, Präsentationssoftware, computer science, Visualization & Computer Graphics, Visualisierung u. Computergraphik