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Informationen zum Autor Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she has been creative and produc- tion director of U&lc magazine, as well as director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. In addition to penning the popular TypeTalk column for creativepro.com, Ilene is a featured contributor to the Fontology series for fonts.com. Klappentext A comprehensive introduction to typography, from principle to practiceType Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign - with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion."I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."-Allan Haley, Director of Words and Letters, Monotype Imaging"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."-Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual ArtsThis new Fourth Edition includes:* Expanded coverage of type on the web, web fonts, and type in motion* New chapters on typographic hierarchy and guidelines for mobile devices* Access to bonus video content* More type tips and embedded exercises than ever before* In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography* An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms Zusammenfassung Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Inhaltsverzeichnis Acknowledgments x Preface xi Introduction 1 Chapter One A Brief History of Type 3 Sounds to Symbols 3 Gutenberg and Movable Type 6 The Industrial Revolution and the Mechanization of Type 8 Photocomposition 8 Herb Lubalin and Expressive Typography 11 Into the Digital Age 12 Notable Type Designers 14 Exercises: 22 Design Guidelines, Nancy Sharon Collins 22 Typographic Timeline, Ilene Strizver 24 Historical Design, Ilene Strizver 25 Chapter Two From Metal to Mac: Understanding Font Technology 27 What Is a Font? 27 Font Formats 27 Type 1 (PostScript) Fonts 28 TrueType Fonts 29 OpenType Fonts 29 Techtip: OpenType Features 32 Hinting 33 Font Management Utilities 33 Techtip: OpenType Font Identifiers 33 Typetip: Long S 34 Typetip: Font vs. Typeface 34 Exercise: 35 Exploring Your OpenType Fonts, Ilene Strizver 35 Chapter Three What Makes a Typeface Look the Way It Does? 37 Parts of a Character 38 Type Categories 40 Serif 40 Sans Serif 42 Scripts 43 Handwriting 44 Bla...
