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Zusatztext Well written! it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away. Informationen zum Autor Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behaviour has adapted to the online world. He speaks at conferences on the topic and is a consultant to a number of businesses, helping them engage more fully with their online customers, thereby helping to improve their brand, sales and profits. Graham is an Associate Lecturer at The Open University and a Visiting Lecturer at the University of Buckingham. He is also a regular guest on TV and Radio talking about the Internet and is frequently interviewed by journalists from around the world about the topic of online behaviour. Klappentext An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.While online sales are growing at runaway speed, many businesses are finding themselves left behind. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive. Zusammenfassung While online sales are growing at runaway speed, many businesses are finding themselves left behind. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive. Inhaltsverzeichnis Why people shop - the psychology of shopping and retail behaviour Why people shop online - the powerful psychological reasons for the massive uptake in online shoppping How people shop online - the way people browse online stores! make their purchases and how retailers can do to tap into this behaviour It's all about prices - pricing online is tough! there is considerable completion. What price strategies are attractive and which ones work best online? Shopping carts get abandoned - most online shopping carts are abandoned. Why and what can online businesses do about it? Send it back please - ! - returns and customer service are essential components of a good online store! but what pleases online customers the most? Do my friends like it? - online social shopping is only in its infancy but it is destined to dramatically increase. Can I trust the shop? - trust and credibility in an online store is established in fractions of a second. How can online retailers gain immediate trust? Can people be conned? - tricks and "black hat" approaches to online selling are commonplace but how can retailers avoid looking like they con people? The future of online shopping - will online shopping continue to increase in popularity or is there danger lurking around the corner for retailers? Creating the perfect online store - the steps online businesses need to take to ensure their store works and taps in to the psychology of the online shopper ...
