Marketing Management - The Big Picture - The Big Picture

Klappentext Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. Zusammenfassung Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems.

Product details

• Authors: Marta Dapena Baron, Marta Dapena-Baron, Marta Depena-Baron, C Nordhielm, Christie L. Nordhielm, Christie L. Dapena Baron Nordhielm, Christie L. Dapena-Baron Nordhielm, Christie L. Depena-Baron Nordhielm, Christine Nordhielm, Christine Depena-Baron Nordhielm
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 28.02.2014
• EAN: 9781118014554
• ISBN: 978-1-118-01455-4
• No. of pages: 432
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management