Fr. 25.50

Alen Kalkum, Alena Kalkum, Isabel Reinhardt

Brand Analysis "Axe" - Consumer Behaviour Theories - Maslow Theory, Freudian Personality Theory, Involvement Theory

English, German · Paperback / Softback

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Description

Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisation, grade: 1,7, University of Newcastle, language: English, abstract: Table of contentsBrand OverviewSurvey Target GroupMaslow TheoryFreudian Personality TheoryInvolvement TheoryConclusionReferencesInternet SourcesEnlargement Range

Product details

Authors	Alen Kalkum, Alena Kalkum, Isabel Reinhardt
Publisher	Grin Verlag

Languages	English, German
Product format	Paperback / Softback
Released	04.03.2013

EAN	9783656380177
ISBN	978-3-656-38017-7
No. of pages	28
Dimensions	148 mm x 210 mm x 2 mm
Weight	56 g
Series	Akademische Schriftenreihe Akademische Schriftenreihe Bd. V210138 Akademische Schriftenreihe Akademische Schriftenreihe Bd. V210138
Subjects	Humanities, art, music > Psychology > Basic principles Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works

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