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Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
List of contents
Preface x
Chapter 1 Reading and Analyzing Research 1
Introduction 1
Industry Articles and Reports 1
White Papers 2
Definition of a Scholarly Journal Article 4
Sport Management Memos 8
Locations of Scholarly Articles 8
Quantitative versus Qualitative Research 10
Structure of Scholarly Articles 12
Structure of Quantitative Articles 14
Structure of Qualitative or Theoretical Articles 14
Structure of Research Reports or Studies 15
Evaluating Scholarly Articles 16
Summary 21
Key Terms 21
Works Cited in This Chapter 21
Chapter 2 Developing an Interest or Topic 23
Introduction 23
Ways to Find Topics: Your Manager or Your Professor 23
Ways to Find Topics: Review of Past Reading 24
Ways to Find Topics: New Reading 24
Ways to Find Topics: Interviewing 25
Ways to Find Topics: Brainstorming 26
Ways to Find Topics: Conversing 26
Ways to Find Topics: Faculty Suggestions 26
Clarifying and Selecting Areas of Interest 27
Cognitive Mapping 28
Purpose Statements 30
Types of Research 31
Importance of a Purpose Statement 32
Developing Research Questions 32
Purpose Statements and Problem Statements 36
Criteria for Effective Purpose Statements 37
Summary 38
Key Terms 38
Works Cited in This Chapter 38
Chapter 3 Conducting a Literature Review 39
Introduction 39
Definition of a Literature Review 39
Purposes of a Literature Review 42
Finding Scholarly Articles 44
Order of Reading Scholarly Journal Articles 46
What to Look for When Reading Articles 48
Research Methods 49
Taking Notes as You Read 50
Evaluating Articles 52
Preparing an Annotated Bibliography 53
Making a Literature Review Effective and Interesting to Do 55
Summary 56
Key Terms 57
Works Cited in This Chapter 57
Chapter 4 Reviewing and Revising your Purpose Statement 60
Introduction 60
Reasons for Revising Purpose Statements 60
Importance and Significance of a Purpose Statement 62
Purpose Statement and Supporting Dimensions 62
Process of Reviewing and Revising 64
Criteria for a Good Purpose Statement 66
Refocusing the Research 67
A Flexible Process 67
Doping in the Tour De France--Changing Impossible to Attainable 68
Locally Grown Food--from Behavior to Modifi cation 69
Servicescape to Self-Service Technology 70
Product Placement in Video Games 71
Final Thoughts 72
Summary 73
Key Terms 73
Works Cited in This Chapter 73
Chapter 5 Writing a Literature Review 74
Introduction 74
Purposes of a Completed Literature Review 75
Audience 78
Voice and Tone 79
The Perspective of a Literature Review 80
Constructing the Written Literature Review 82
Criteria for a Good Literature Review 83
Summary 84
Key Terms 85
Works Cited in This Chapter 85
Chapter 6 Forms of Qualitative Research 87
Introduction 87
Differences Between Qualitative and Quantitative Research 87
Purposes of Qualitative Research 89
Primary and Secondary Data 90
Types of Qualitative Research 91
Biographies and Histories 92
Case Studie
About the author
Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.
Summary
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
