Pivot - How Top Entrepreneurs Adapt and Change Course to Find Ultimate Success

Zusatztext "In short! this book - along with a website that provides a digital toolkit to assist in the logistics of realising the suggested procedures - is packed with practical yet insightful guidance to inspire the budding billionaires of the future." (Elite Business! February 2014) Informationen zum Autor Remy Arteaga has more than twenty years' experience in entrepreneurial, innovative, and strategic roles. Remy began his career with GM, where he was part of an internal consulting group, the sole mission of which was to change the way GM did business. There, he developed ideation, customer needs, and competitive analysis business methods that were deployed throughout the company. Following GM, Remy spent several years as an IT consultant before launching his first startup. Over the next 20 years, Remy started up five successful startups in varied industries, from medical devices to software. As COO and founder of Extreme Interactive Media, Inc., he built the company into the top competitor in its media space. In 2007, Remy was named CEO of DualAlign LLC, an Albany, New York?based technology startup focused on computer vision software solutions. Most recently, Remy served as the Program Director of the Entrepreneurship Center at Rensselaer Polytechnic Institute. Joanne Hyland is President of the rInnovation Group (rInnovation) and former Vice President, New Venture Development, at Nortel Networks. As a Founding Partner in rInnovation, Joanne works with major corporations across diverse industries in the U.S., Canada, Denmark, Germany, and elsewhere to link innovation with strategy and to develop systems, leadership and culture capabilities that drive growth and corporate renewal. Joanne speaks regularly on topics related to innovation and corporate entrepreneurship and is/has been a member of the MBA and executive education faculties at Babson College, the Business Institute in Denmark, the Danish Technical University, MIT, Rensselaer Polytechnic Institute, Stanford University, and the Tata Management Training Center. At Nortel Networks, Joanne and her team founded its internal venturing program, a multimillion-dollar investment fund that resulted in twelve business startups, one of which, Bill Me Later®, reached close to a billion-dollar exit in October 2008 when it was bought by eBay/PayPal. Klappentext A proven approach to achieving entrepreneurial success in new corporate ventures and startupsEvery day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures. Fortunately, there are ways to overcome these issues and excel in your business endeavors--and this book will show you how.Engaging and informative, Pivot provides entrepreneurs with practical guidance for achieving success in corporate ventures as well as new startups. Based on more than fifteen years of academic research and many more years of experience in business and corporate startups, this book skillfully addresses topics ranging from resources and organizational uncertainties to the scope and scale of new business opportunities.* Reveals how to successfully conceptualize new business opportunities, pivot as required to experiment with these opportunities, and accelerate to the marketplace* Captures the capabilities needed to quickly build a business by understanding and systematically reducing uncertainties from market landscape and technology to talent and organizational positioning* The digital component of this book includes a world-class strategic innovation methodology that is in demand from corporations worldwideWritten with today's serious entrepreneur in mind, Pivot will provide you with the tools you'll need to get ahead of the competition and achieve consistent success. Zusammenfassung A proven approach to achieving entrepreneurial succe...

List of contents

List of Trademarks xiii
 
Acknowledgments xv
 
Introduction: Is There a Better Way? xix
 
PART I THE TALE OF TWO
 
ENTREPRENEURIAL WORLDS 1
 
CHAPTER 1: Pedal to the Metal 3
 
A Little History 3
 
Traditional Management Tools Fail Entrepreneurs 4
 
Why Startups Fail 7
 
Origins of the Pivot Methodology 8
 
Notes 10
 
CHAPTER 2: Innovation is Bringing Discipline to Chaos 11
 
Plant = Discovery; Pivot = Incubation; Propel = Acceleration 11
 
Introduction to the D-I-A Model 13
 
If Only I Had Known Then What I Know Now. . . 15
 
Innovation Defined in the Corporate Setting 17
 
Beyond Invention and Creativity 18
 
Emerging Management Discipline 19
 
Innovation Definitions 21
 
Common Language and Mind-Set 23
 
Navigating the Culture Divide 24
 
It's All about Uncertainty 25
 
Uncertainty versus Risk 25
 
Uncertainty Types: Technical, Market, Resource, Organization 26
 
Innovation Continuum and Uncertainty 27
 
The ABCs of Innovation Uncertainty 27
 
Notes 29
 
CHAPTER 3: The Corporate Entrepreneur 31
 
An Examination of the Definition 31
 
An In-Depth Look at Corporate Entrepreneurship Models 33
 
Model One: Intrapreneurship 34
 
Model Two: Arm's-Length Approaches--Corporate Venture Capital and External Corporate Incubators 35
 
Model Three: Internal Venturing--Spin-Ins and Spin-Outs 36
 
Model Four: New Business Creation--Inside Corporate/R&D or Established Divisions 38
 
Model Five: Open Innovation Hybrid Approach 39
 
Model Six: An Innovation Function--Institutionalizing Corporate Entrepreneurship 40
 
A Brief Look at Academic Research 42
 
A Look at Corporate Culture 43
 
Personal Experiences 46
 
Notes 52
 
Additional Notes 53
 
CHAPTER 4: So, You Want to Be an Entrepreneur? 55
 
Swinging for the Fences 56
 
The Academic Side 59
 
Personal Experiences 63
 
Notes 67
 
CHAPTER 5: Entrepreneur and Corporate Entrepreneur: Framing the Perspectives 69
 
Comparing Entrepreneurs 71
 
Differences between Entrepreneurs and Corporate Entrepreneurs 71
 
Differences in the Operating Contexts 72
 
Progress in Understanding and Effectively Executing the Two Different Types of Entrepreneurship 74
 
Notes 76
 
PART II PLANT = DISCOVERY--THE BUSINESS VISION 77
 
CHAPTER 6:Discovery-Attractiveness of the Business Opportunity 79
 
Discovery Principles 81
 
Discovery and Open Innovation 83
 
Discovery Progression: Capturing Innovation Opportunities 85
 
Opportunity Recognition 85
 
Application Generation and the Business Vision 89
 
The Discovery Toolkit in Brief 92
 
Standard Tools 93
 
Idea Uncertainty Assessment Tool 93
 
Genesis Pad Opportunity Description 93
 
Opportunity Screening Criteria 96
 
Opportunity Potential Questions 97
 
Uncertainty Identification Checklist for Discovery 99
 
Opportunity Stakeholder Positioning Steps 99
 
Plant or Discovery Value Pitch 99
 
Advanced Tools 104
 
Words of Caution 107
 
Plant Your Value Pitch: Making the Transition to Incubation with Your Opportunity Concept 107
 
Notes 109
 
CHAPTER 7: Opportunity and the Entrepreneur 111
 
Opportunity Recognition 112
 
Technology to Market Opportunity 114
 
The Challenge for Universities to Commercialize Technologies 116
 
The Big XYZ 118
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Report

"In short, this book - along with a website that provides a digital toolkit to assist in the logistics of realising the suggested procedures - is packed with practical yet insightful guidance to inspire the budding billionaires of the future." (Elite Business, February 2014)

Product details

• Authors: Arteaga, R Arteaga, Rem Arteaga, Remy Arteaga, Remy Hyland Arteaga, Arteaga Remy, HYLAND, Joanne Hyland, Hyland Joanne, Remy Arteaga
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 06.12.2013
• EAN: 9781118559710
• ISBN: 978-1-118-55971-0
• No. of pages: 320
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; Business & management, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Entrepreneurship / Start-ups