Transnational Management - 7th ed - Text, Cases and Readings in Cross-border Management

Transnational Management - Text, Cases and Readings

List of contents

Part One: Introduction
Part Two: The Strategic Imperatives
Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities
Case 1 - : Sher-Wood Hockey Sticks: Global Sourcing
Case 1 - : Jollibee Foods Corporation (A): International Expansion
Case 1- : Mahindra & Mahindra in South Africa
Case 1 - : Acer, Inc.: Taiwan's Rampaging Dragon
Reading 1 - : The Global Entrepreneur
Reading 1 - : Distance Still Matters
Reading 1 - : The Tortuous Evolution of the Multinational Corporation
Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces
Case 2 - : Global Wine War 2009: New World versus Old
Case 2 - : The Globalisation of CEMEX
Case 2 - : A Speed Race: Benelli and QJ Compete in the International Motorbike Arena
Reading 2 - : Culture and Organisation
Reading 2 - : Clusters and the New Economics of Competition
Reading 2 - : Managing Risk in an Unstable World
Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage
Case 3 - : The Global Branding of Stella Artois
Case 3 - : United Cereal: Lora Brill's Eurobrand Challenge
Case 3 - : GE's Imagination Breakthrough: The Evo Project
Reading 3 - : Managing Differences: The Central Challenge of Global Strategy
Reading 3 - : Capturing the World's Emerging Middle Class
Reading 3 - : New Business Models in Emerging Markets
Part Three: The Organisational Challenge
Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility
Case 4 - : Philips versus Matsushita: The Competitive Battle Continues
Case 4 - : ECCO A/S - Global Value Chain Management
Case 4 - : Lundbeck Korea: Managing an International Growth Engine
Case 4 - : Kent Chemical: Organising for International Growth
Reading 4 - : Organising for an Emerging World
Reading 4 - : Have You Restructured for Global Success?
Reading 4 - : Matrix Management: Not a Structure, a Frame of Mind
Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Case 5 - : Applied Research Technologies, Inc.: Global Innovation's Challenges
Case 5 - : P&G Japan: The SK-II Globalisation Project
Case 5 - : McKinsey & Company: Managing Knowledge and Learning
Reading 5 - : Building Effective R&D Capabilities Abroad
Reading 5 - : How GE is Disrupting Itself
Reading 5 - : How to Build Collaborative Advantage
Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries
Case 6 - : Sharp Corporation: Beyond Japan
Case 6 - : Nora-Sakari: A Proposed JV in Malaysia (Revised)
Case 6 - : Eli Lilly in India: Rethinking the Joint Venture Strategy
Reading 6 - : The Design and Management of International Joint Ventures
Reading 6 - : How to Manage Alliances Better than One at a Time
Part Four: The Managerial Implications
Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities
Case 7 - : Levendary Cafe: The China Challenge
Case 7 - : Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy
Case 7 - : Silvio Napoli at Schindler India
Case 7 - : Managing a Global Team: Greg James at Sun Microsystems, Inc.
Reading 7 - : Managing Executive Attention in the Global Company
Reading 7 - : Tap Your Subsidiaries for Global Reach
Reading 7 - : The Collaboration Imperative
Chapter 8: The Future of the Transnational: An Evolving Global Role
Case 8 - : Barrick Gold Corporation - Tanzania
Case 8 - : IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor
Case 8 - : Genzyme's CSR Dilemma: How to Play its HAND
Reading 8 - : A Global Leader's Guide to Managing Business Conduct
Reading 8 - : Serving the World's Poor, Profitably

Product details

• Authors: Christopher Bartlett, Christopher A. Bartlett, Paul W. Beamish
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 01.11.2013
• EAN: 9781259010590
• ISBN: 978-1-259-01059-0
• Subject: Social sciences, law, business > Business