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Der Planungsprozeß im Unternehmen ist der erste Schritt auf dem Weg zu einem guten finanziellen Wachstum. Doch dieser Weg verläuft nicht geradlinig, und viele Unternehmen versuchen den Planungsprozeß abzuschließen, ohne das Problem im Vorfeld genau zu definieren. Folglich werden Lösungen eingebracht, die den Planungsprozeß nicht unbedingt effektiver machen. Dieses Buch gibt Ihnen einen Einblick, wie diese Thematik in renommierten Unternehmen angegangen wird. Der Autor untersucht allgemein zusammenhängende Bereiche, wie z.B. die Rolle der Finanzabteilung bei der Unternehmensplanung, und wie wichtig es ist, die Planung auch außerhalb des Finanzbereichs als Aufgabe des Management zu definieren. (11/98)
List of contents
From the contents:
PLANNING TO WIN. Shareholder Value Breaks Out of the Boardroom. Planning to Win: The Best Way to Predict the Future Is to Create It. Value Maker Commitments: Translating Business Goals into the Decisions People Make Every Day. Value Maker Motivation: Aligning Rewards with Shareholder Value. Value Maker Intelligence: Managing Information to Make High Value Decisions.
THE ROLES PEOPLE PLAY. Business Advisors in the Value Creation Process: The Role of Finance. Managing for Shareholder Value: The Role of Functional Managers. Creating Strategic Focus: The Role of Senior Management. Living It: The Role of the CEO in Making Value Planning Part of Everyday Business.
AN ILLUSTRATIVE STORY. Life Before Value Planning: Gaming the System. Life in Transition: Steering an Aircraft Carrier. Life in a Value Planning World: Creating Value Every Day.
Appendices. Index
About the author
LAWRENCE B. M. SERVEN is the founder and principal of The Buttonwood Group, a Stamford, Connecticut-based consulting firm specializing in organizational effectiveness and performance management. He has helped companies in the entertainment, telecom, consumer goods, pharmaceutical, and financial services industries to enhance shareholder value through improved planning practices. His work has been profiled in CFO Magazine, the Harvard Management Update, the Journal of Accountancy, and others. He can be contacted at lserven msn.com
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"Mr. Serven provides an insightful recipe for implementing employee-level values throughout an organization, with the focus on creating shareholder wealth. The case studies present clear examples of how aligning employee incentives with shareholder value can contribute to a company's long-term success. Recommended reading for both managers and institutional investors." (James E. Burton, Chief Executive Officer, California Public Employees' Retirement System)
