Chinese Business - Challenges in the 21st Century

China has attracted many businesses and investors since it started its open market policy. This book explores the business environment, marketing and management perspectives which managers have to deal with when they work in China. It details how managers need to understand the management techniques and issues they face in China. This book is an insightful and interesting read, covering topics from political, cultural and legal, to consumer behaviour and retail market in China.
- An excellent introduction to the Chinese business environment.
- An essential read for people doing business or working in China to understand the challenges ahead.
- A first-rate book which gives in-depth insights into the makings of China's niche market.

Product details

• Authors: Henry Steel, Oliver Yau
• Publisher: Wiley & Sons
• Languages: English
• Product format: Hardback
• Released: 01.01.1998
• EAN: 9780471248637
• ISBN: 978-0-471-24863-7
• No. of pages: 300
• Subject: Social sciences, law, business > Business > Management