Mining the Web - Transforming Customer Data Into Customer Value

Web sites gather information about customers, but, unfortunately, companies don't know how to use this to improve their marketing. This title explains how data mining techniques can be applied to the Web and how this can lead to more efficient advertising, customer service, and increased profits.

Product details

• Authors: Michael J Berry, Michael J. Berry, Michael J. A. Berry, Gordon Linoff, Gordon S. Linoff, Gordon S. Berry Linoff
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 14.03.2002
• EAN: 9780471416098
• ISBN: 978-0-471-41609-8
• No. of pages: 368
• Series: Wiley Computer Publishing; Wiley Computer Publishing
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > IT