Fr. 58.90

Helen Katz

Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research,

English · Paperback / Softback

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Description

Inhaltsverzeichnis 1 Today's Definition of Media 2 Media in the Marketing Context 3 Developing Media Objectives and Strategies 4 Exploring the Media, Part 1: Paid 5 Exploring the Media, Part 2: Earned 6. Exploring the Media, Part 3: Owned 7 Terms, Calculations, and Considerations 8 Creating the Plan, Considering Alternatives 9 Making the Buys 10 Evaluating the Media Plan and Looking Ahead

Product details

Authors	Helen Katz
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	04.12.2013

EAN	9780415856713
ISBN	978-0-415-85671-3
No. of pages	248
Subject	Social sciences, law, business > Media, communication > General, dictionaries

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