Dominant Influence of Marketing in the 21st Century - The Marketing Leviathan

Informationen zum Autor Fred K. Beard, University of Oklahoma, USAStephen Brown, University of Ulster, Northern IrelandShintaro Okazaki, Universidad Autónoma de Madrid, SpainCharles R. 'Ray' Taylor, Villanova University, USA Klappentext Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Zusammenfassung Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However! there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Inhaltsverzeichnis 1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen

List of contents

1. The Dominant Influence of Marketing in the 21st Century; Philip J. Kitchen 2. The Recasting, Questionability and Applicability of Hobbes Leviathan; Philip J. Kitchen 3. Who is Like Unto the Beast? Tall Tales of Fail Whales; Stephen Brown 4. Seven Simple Rules to Better Customer Service; Charles R. Taylor 5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World; Fred Beard 6. Cloud as a new IMC tool: How to Make Marketing More Ubiquitous; Shintaro Okazaki 7. The Age of Organisationalism; Philip J. Kitchen

Product details

• Authors: Philip J. Kitchen
• Assisted by: Kitchen (Editor), P Kitchen (Editor), P. Kitchen (Editor), Philip J. Kitchen (Editor)
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 16.04.2013
• EAN: 9780230296831
• ISBN: 978-0-230-29683-1
• No. of pages: 152
• Subjects: Social sciences, law, business > Business > General, dictionaries; Marketing, B, Planning, Organization, Market research, Public Relations, Behavioral Economics, Corporate Communication, customer relationship management, Behavioural economics, Organizational theory & behaviour, Corporate Communication/Public Relations, Experimental Economics, Management science, Behavioral/Experimental Economics, Palgrave Business & Management Collection, Customer services, Customer relations—Management, marketing;organization;Service;Web 2.0