Organizations in the Face of Crisis - Managing the Brand and Stakeholders

Zusatztext QUOTES TK Informationen zum Autor Dennis W. Tafoya is the president of CompCite, Inc. Klappentext Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Zusammenfassung Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization! the brand! and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Inhaltsverzeichnis PART I: THE ORGANIZATION, THE BRAND AND THE ORGANIZATION'S STAKEHOLDERS 1. Acknowledging the Relationship between an Organization, its Stakeholders and Brand  2. The Nature of Organization, Brand and Stakeholder Dynamics: When Problems Set the Stage for a Crisis 3. Stakeholders, the Stakeholder Network and the Brand Network: How the Stakeholder Network Effects Crisis Management Efforts PART II: STRATEGY AND THE EMERGENT CRISIS 4. Understanding the Nature of a Crisis: Why it has the potential to Effect an Organization, its Stakeholders and the Brand 5. The Emerging Crisis and the Phenomenon of the Stakeholder Swarm: Stakeholder Influence on Network Equilibrium, Brand Attractiveness and Crisis Management Efforts 6. Managing the Brand Trauma (that accompanies a brand crisis) PART III: IMPLEMENTING THE STRATEGY 7. Building a Crisis Management and Recovery Plan 8. The Emergence of a Crisis in Complex Adaptive Systems - the Organization, its Brand, Stakeholders and the Future

Product details

• Authors: D Tafoya, D. Tafoya, Dennis W Tafoya, Dennis W. Tafoya, TAFOYA DENNIS W
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 20.03.2013
• EAN: 9781137306951
• ISBN: 978-1-137-30695-1
• No. of pages: 195
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, Operations Research, B, Leadership, Market research, Business Strategy/Leadership, Public Relations, Operations Research/Decision Theory, Operations Research and Decision Theory, business strategy, Corporate Communication/Public Relations, Management & management techniques, Management decision making, Management science, Operational research, Decision Making, Palgrave Business & Management Collection