Crafting Strategy - Embodied Metaphors in Practice

Klappentext This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations. Zusammenfassung The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach! this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. Inhaltsverzeichnis List of figures; List of tables; Acknowledgements; Preface; Vignette A. BASF; 1. Strategizing out of the box; Vignette B. UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C. Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D. Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E. Privatbank; 8. Strategy as a crafting practice; Vignette F. Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.

Product details

• Authors: Loizos Heracleous, Loizos (University of Warwick) Jacobs Heracleous, Loizos Jacobs Heracleous, Heracleous Loizos, HERACLEOUS LOIZOS JACOBS CLAUS D, Claus D. Jacobs, Jacobs Claus D.
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 29.11.2012
• EAN: 9781107411692
• ISBN: 978-1-107-41169-2
• No. of pages: 260
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Strategic Planning, Business & management, Organizational theory & behaviour, business strategy, Management & management techniques, Management decision making, Organizational theory and behaviour