Fr. 96.00

Religion and Commodification - ''Merchandizing'' Diasporic Hinduism

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Read more

Informationen zum Autor Vineeta Sinha is Associate Professor and teaches at the Department of Sociology at the National University of Singapore. She obtained her M.A and Ph.D in Anthropology from the Johns Hopkins University. She is the author of A New God in the Diaspora? Muneeswaran Worship in Contemporary Singapore, (Singapore University Press & Nordic Institute of Asian Studeis 2005). Klappentext Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices. Traditionally, both services and objects required for worship were provided and produced by occupational communities. The almost sacred connection between caste groups and occupation/profession has been clearly severed in many diasporic locations, but importantly in India itself. As such, skills and expertise required for producing an array of physical objects in order to support Hindu worship have been taken over by clusters of individuals with no traditional, historical connection with caste-related knowledge. Both the transference and disconnect just noted have been crucial for the ultimate commodification of objects used in the act of Hindu worship, and the emergence of an analogous commercial industry as a result. These developments condense highly complex processes that need careful conceptual explication, a task that is exciting and carries enormous potential for theoretical reflections in key fields of study.Using the lens of 'visuality' and 'materiality,' Sinha offers insights into the everyday material religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where religious objects have become commodified. Zusammenfassung Using the lens of ‘visuality’ and ‘materiality,’ this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture. Inhaltsverzeichnis 1. Everyday Hindu Religiosity and Ritual Objects 2. ‘Mapping’ Spaces and Objects: ‘Diaspora Hinduism’ and ‘Puja Items’ 3. Homes for Gods: Prayer Altars for Family Shrines 4. Visual Representations of Hindu Divinity: Disentangling ‘Material’ from ‘Deity’ from ‘Commodity’ 5. Flowers for Worship, Flowers for Sale: Straddling the ‘Sacred’ and the ‘Secular’ 6. Religion and Commodification: What Are the Possibilities for Enchantment? ...

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.