Performing Consumers - Global Capital and Its Theatrical Seductions

Informationen zum Autor Maurya Wickstrom is Assistant Professor of Drama at the College of Staten Island, City University of New York. Her work has appeared in leading journals, including Modern Drama and Theatre Journal, and in a new anthology on Disney. Klappentext An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown. Zusammenfassung An adventurous study of theatrical indeterminacy and material culture, Performing Consumers brilliantly explores the way in which brands insinuate themselves into the lives of their consumers, using case studies from Ralph Lauren to Niketown. Inhaltsverzeichnis Introduction 1 On the move at Niketown and Ralph Lauren 2 Robots, gods and greed: the theatrum mundi in the Forum Shops at Caesar’s Palace 3 The Lion King, mimesis, and Disney’s magical capitalism 4 Making Americans: the American Girl Doll and American Girl Place Epilogue

Product details

• Authors: Maurya Wickstrom, Maurya Wickstrom, Wickstrom Maurya
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 15.05.2006
• EAN: 9780415339445
• ISBN: 978-0-415-33944-5
• No. of pages: 184
• Subjects: Humanities, art, music > Art > Theatre, ballet; Social sciences, law, business > Business > Advertising, marketing; History, Cultural Studies, PERFORMING ARTS / General, PERFORMING ARTS / Theater / General, PERFORMING ARTS / Theater / History & Criticism, Theatre Studies, Humanities, Performance Art