New Business Networking - How to Effectively Grow Your Business Network Using Online and Offline Methods

Supercharge the way you build business relationships - online and off!
Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media - and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world's top relationship builders. You'll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections "in real life"...new ways to build your network before you need it, and make the most of it when you need it!
- Identify, research, and actually reach your best potential connections
- Create a personal landing page that builds relationships
- Grow a thriving LinkedIn network you can count on for years to come
- Use third-party services to supercharge the value of your Twitter feed
- Encourage people to engage more deeply with you on Facebook
- Make powerful new connections through Google and Google Hangouts
- Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
- Organize in-person events that work - and find sponsors to pay for them
- Listen and converse better, and remember more of what you hear
- Avoid oversharing and other social media faux pas
- Transform your business card into a powerful agent on your behalf
- Nurture and deepen the relationships you've worked so hard to create

List of contents

Chapter 1 Do Your Homework 1
Job Tips 4
Research People 5
Rapportive 7
Events and Conferences 8
Chapter 2 It Starts with a Coffee 17
Cold-Calling 18
The Coffee 20
The Meeting 21
Follow-Up 22
Laid Off and Networking 23
The New Kid in Town 24
Chapter 3 Your Home on the Web Needs More Than a Welcome Mat 29
About.me 30
Flavors.me 32
Blogging 33
Tumblr 34
Blogger 34
WordPress 35
Editorial Calendar 37
Commenting 38
Livefyre 38
IntenseDebate 38
Disqus 39
Blogger Tips 40
Know Why 40
Know Your Audience 40
Stick to Your Schedule 41
Encourage Conversation 41
Consider Moderation 41
Be Yourself 42
Use Social Sharing 43
A Picture Tells a Thousand Words 43
Increase Traffic with Search Engine Optimization 44
Chapter 4 Grow Your Network Before You Need It: LinkedIn 47
Creating Your Profile 48
Using Google's Contextual Targeting Tool 49
There's an App for That 50
Start Connecting 52
Requesting Connections 54
Promoting Your Profile 54
Taking Advantage of Endorsements 55
Adding Recommendations 55
Writing Recommendations 56
Sharing Great Content 57
Joining Groups 57
Creating a LinkedIn Group 58
Setting Rules 59
Seeing Who's Been Snooping on You 60
Basic Profile Analytics 61
Additional Information 61
Advanced Search 62
Looking for Work? 62
Creating Partnerships for Your Company 63
LinkedIn Company Pages 64
Generating Leads for Your Company 66
Backing Up 67
LinkedIn Signal 67
LinkedIn Connection Update 68
Grow Your Network Before You Need It 69
Chapter 5 Building a Network, 140 Characters at a Time: Twitter 71
Background 72
The Basics 72
Types of Tweets 73
Inspirational 73
Informative 73
Advocating 74
Entertaining 75
Brevity and Direct Messages 75
Retweets 76
Hat Tips 76
Goals 76
Finding Interesting People 77
Calvin Lee @mayhemstudios 77
Be Careful, Be Healthy 78
Twitter Is a Cocktail Party 79
Keep Self-Promotion to a Minimum 79
Introduce People You Admire to One Another 79
Make Quality Small Talk 80
Find the People You Have Things in Common With 80
Listen Carefully 80
Follow Up 80
Creating and Following Lists 81
Advanced Search 82
Gary Vaynerchuck @garyvee 83
Hashtags and Twitter Chats 84
Twitter Tools 87
HootSuite 87
Commun.it 87
Buffer 87
Bit.ly 88
Tweet Grader 88
Twitter Counter 88
Tweetbot 89
Plume 89
Tweet-Ups 89
Twitter for Business 90
Connecting from a 1972 VW Bus 91
Think Before You Tweet 92
Think Before You Let Others Tweet for You 92
Say Hello 93
Chapter 6 One Billion People Can't Be Wrong: Facebook 95
Your Profile 96
What Your About Section Tells Me 97
What Are You Sharing? 97
(...)

About the author

Dave Delaney is a recognized leader, consultant, and speaker on digital marketing, social media strategy, and business networking.
Delaney began his career in marketing, promotions, and publicity in Toronto, Ontario, Canada working in performing arts publicity and marketing, newspaper promotions, and broadcast television marketing. In Nashville, Tennessee, his career switched to technology-focused companies where he managed digital marketing efforts focusing on social media strategy and execution.
He hosted one of the first parenting podcasts from 2005[nd]2008, and he has been blogging for nearly a decade.
Dave co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the United States, Canada, South Africa, and Australia.
In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. Dave Delaney has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean, and Mashable.
Delaney frequently speaks at private events, functions, and public conferences. Engagements include South by Southwest Interactive, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore, PodCamp Toronto, BarCamp Nashville, and PodCamp Nashville.

Summary

 Supercharge the way you build business relationships—online and off!

Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

• Identify, research, and actually reach your best potential connections
• Create a personal landing page that builds relationships
• Grow a thriving LinkedIn network you can count on for years to come
• Use third-party services to supercharge the value of your Twitter feed
• Encourage people to engage more deeply with you on Facebook
• Make powerful new connections through Google+ and Google Hangouts
• Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
• Organize in-person events that work—and find sponsors to pay for them
• Listen and converse better, and remember more of what you hear
• Avoid oversharing and other social media faux pas
• Transform your business card into a powerful agent on your behalf
• Nurture and deepen the relationships you’ve worked so hard to create

Product details

• Authors: Dave Delaney, David Delaney
• Publisher: Pearson
• Languages: English
• Product format: Paperback / Softback
• Released: 01.06.2013
• EAN: 9780789750983
• ISBN: 978-0-7897-5098-3
• No. of pages: 240
• Dimensions: 154 mm x 228 mm x 13 mm
• Weight: 322 g
• Series: Que; Que
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management