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This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. "Agenda Setting in a 2.0 World "features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting s core concepts.
List of contents
Chapter 1 Media Agenda Setting in a Competitive and Hostile Environment
Chapter 2 Agenda Setting, Elections, and the Impact of Information Technology
Chapter 3 Value Resonance and the Origins of Issue Salience
Chapter 4 Contingent Factors of Agenda-Setting Effects
Chapter 5 Setting the Political Culture Agenda
Chapter 6 Toward the Third Level of Agenda-Setting Theory
Chapter 7 It’s Not Just a Laughing Matter
Chapter 8 From What the Public Thinks About to What the Public Does
Chapter 9 The Public Agenda Along the Life Span
Chapter 10 Online Agenda Setting
Chapter 11 Consensus-Building Function of Agenda Setting in Times of Crisis
Chapter 12 Agenda Setting in the Corporate Sphere
About the author
Thomas J. Johnson is the Amon G. Carter Jr. Centennial Professor in the School of Journalism at the University of Texas at Austin.His most recent co-edited book, International Media Communication in a Global Age (Routledge, 2009), examines key issues regarding global communication. Johnson has 50 refereed journal articles published or in press, 19 book chapters, and more than 100 papers at international, national, and regional conferences.
Summary
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting?s core concepts.
Additional text
"Agenda Setting in a 2.0 World provides a fresh discussion of significant research issues and opportunities that face modern agenda setting scholarship. This book is recommended to graduate students who would like to explore the various facets of agenda setting research and to mass communication scholars at large." - Guy J. Golan, Syracuse University, USA
