Creative Confidence - Unleashing the Creative Potential Within Us All

Zusatztext 46786487 Informationen zum Autor TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation . DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University. Klappentext IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.Chapter 1 Flip From Design Thinking to Creative Confidence Doug Dietz is an earnest, soft-spoken Midwesterner with a wry, endearing smile and eyes that are quick to well up with tears at an emotional moment. A twenty-four-year veteran of General Electric, Doug helps lead design and development of high-tech medical imaging systems for GE Healthcare, an $18 billion division of one of the largest companies in the world. His multimillion-dollar magnetic resonance imaging (MRI) systems peer painlessly inside the human body in ways that would have been considered magic just a generation ago. A few years back, Doug wrapped up a project on an MRI machine that he had spent two and a half years working on. When he got the opportunity to see it installed in a hospital's scanning suite, he jumped at the chance. Standing next to his new machine, Doug talked with the technician who was operating it that day. He told her that the MRI scanner had been submitted for an International Design Excellence Award--the "Oscars of design"--and asked her how she liked its new features. "It was a perfect example of bad interviewing technique," Doug says abashedly. Doug was prepared to come away patting himself on the back for a job well done. But then the technician asked him to step out into the hall for a moment because a patient needed to get a scan. When he did, he saw a frail young girl walking toward him, tightly holding her parents' hands. The parents looked worried, and their young daughter was clearly scared, all in anticipation of what lay ahead--Doug's MRI machine. The girl started to sniffle, and Doug himself got choked up telling us her story. As the family passed by, Doug could hear their hushed conversation: "We've talked about this. You can be brave," urged the dad, the strain showing in his own voice. As Doug watched, the little girl's tears rolled down her cheeks. To Doug's alarm, the technician picked up the phone to call for an anesthesiologist. And that was when Doug learned that hospitals routinely sedate pediatric patients for their scans because they are so scared that they can't lie still long enough. As many as 80 percent of pediatric patients have to be sedated. And if an anesthesiologist isn't available, the scan has to be postponed, causing families to go through their cycle of worry all over again. When Doug witnessed the anxiety and fear his machine caused among the most vulnerable patients, the experience triggered a p...

Product details

• Authors: David Kelley, Thomas Kelley, Tom Kelley, Tom/ Kelley Kelley
• Publisher: Crown Publishing Group
• Languages: English
• Product format: Hardback
• Released: 15.10.2013
• EAN: 9780385349369
• ISBN: 978-0-385-34936-9
• No. of pages: 304
• Dimensions: 150 mm x 219 mm x 25 mm
• Subject: Social sciences, law, business > Business