Adobe Analytics with SiteCatalyst Classroom in a Book

Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture).

Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results.

The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.

About the author

Vidya Subramanian is Senior Analytics Insights Manager at Intuit, where she is currently evangelizing and standardizing analytics practices. She has successfully architected SiteCatalyst & end-to-end analytics at Genworth Financial, a fortune 500 company. She has led SiteCatalyst training, and is a Certified Project Manager Professional, Certified Scrum Master & Adobe Certified Expert in SiteCatalyst.

Summary

Experienced Adobe SiteCatalyst expert and trainer teaches beginners how to use this powerful Web analytics tool

Product details

• Authors: Adobe Creative Team, Sandee Adobe Creative Team, Vidya Subramanian
• Publisher: Pearson Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2016
• EAN: 9780321926937
• ISBN: 978-0-321-92693-7
• No. of pages: 336
• Dimensions: 189 mm x 231 mm x 15 mm
• Weight: 660 g
• Series: Classroom in a Book; Adobe Press; Adobe Press
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Application software; Social sciences, law, business > Business > Advertising, marketing