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Informationen zum Autor Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing. Fei-Yue Wang is a State Specially Appointed Expert and Professor at the National University of Defense Technology and the Chinese Academy of Sciences. Currently Prof. Yang is the Editor-in Chief of the IEEE Intelligent Systems and IEEE transactions on Intelligent Transportation Systems. He is a fellow of IEEE, INCOSE, IFAC, ASME and AAAS. Klappentext The Series in Intelligent Systems publishes titles that cover state of the art knowledge and the latest advances in research and development in intelligent systems. Its scope includes theoretical studies! design methods! and real-world implementations and applications. The Series publishes titles in three core sub-topic areas: Intelligent Automation! Intelligent Transportation Systems! and Intelligent Computing. Titles focus on professional and academic reference works and handbooks. The readership for the series is broad! reflecting the wide range of intelligent systems interest and application! but focuses on engineering! electronics and electronic design! and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire lifecycle of campaigns in sponsored search auctions for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight! algorithms and development techniques for successful optimized/constrained systems. This book presents a cutting edge budget optimization approach that embraces three-level budget decisions in the lifecycle of search auctions: allocation across markets at the system level! distribution over temporal slots at the campaign level! and real-time adjustment at the keyword level. Zusammenfassung Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level! distribution over temporal slots at the campaign level! and real-time adjustment at the keyword level. ...
