Companion to Survey Research

Informationen zum Autor At York University, Michael Ornstein teaches sociology and since 2000 has been the Director of the Institute for Social Research, the largest Canadian university-based survey research organization. He has been active in the development, design and execution of numerous large scale research projects at the Institute, including the Quality of Life project from 1977 to 1981 and the first Canadian study on knowledge, behaviour and attitudes about AIDS. Klappentext This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection. Zusammenfassung This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions! design a questionnaire! use probability sampling and to understand both pretesting and data collection. Inhaltsverzeichnis Introduction The Invention of Survey Research Writing Survey Questions Designing a Questionnaire Fundamentals of Probability Sampling for Surveys Applied Sample Design Survey Pretesting Survey Data Collection The Future of Survey Research

Product details

• Authors: Michael Ornstein, Michael D Ornstein, Michael D. Ornstein, Ornstein Michael D.
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 22.03.2013
• EAN: 9781446209080
• ISBN: 978-1-4462-0908-0
• No. of pages: 192
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Social sciences (general); REFERENCE / Research, Research methods: general, Research methods / methodology