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Informationen zum Autor JOE CALLOWAY is a leading performance expert who has helped hundreds of companies and entrepreneurs create and sustain success through his unique interactive keynote presentations that challenge people to take action on what matters most in their businesses. Joe has published five books, including Becoming a Category of One and Indispensable . Klappentext Winners in business aren't the ones who do the most things; the winners are the ones who do the most important thingsBe the Best at What Matters Most. is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement.* Thought provoking questions, activities, and action steps are built into every section of the book* Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success* Author has published four books with WileyBe the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit. Zusammenfassung Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Inhaltsverzeichnis 1 The Only Strategy You Will Ever Need 1 Building Business at Bill's Burgers 3 "Amaze" and "Delight" 3 Moruga Scorpion Peppers 4 What If He Made a Better Hamburger? 4 What Do You Think? 5 An Undeniable Premise 5 We Make It Too Complex 6 That's the Problem 6 It Ends up Being about the Customer 7 You're Spread Too Thin 8 The Three or Four Things 9 You Don't Need Gimmicks 9 If You Win on the Basics, You Win It All 10 There are No Silver Bullets; There's Just the Bomb 11 2 It's Really Not That Complicated 13 Build Better Cars. Imagine That 15 3 So Good at the Basics That You're Cutting Edge 17 Substance, Not Flash 19 A Powerful Lesson 19 4 Deciding What Matters Most 23 Defining the Problem 25 Somebody's Got to Buy 26 The Main Thing 33 5 Different Answers-All of Them Right 35 Wide Open Choices 37 Joe Calloway 37 Benjamin Franklin Plumbing 39 Wine to Water 41 Pinnacle Financial Partners 41 Southwest Airlines 42 An Advertising Agency That I Read about Many Years Ago 43 Somebody at Citi Cards 45 What Fits Us Best? 45 It's Worth Doing Wrong 46 6 Relevance, Innovation, and Constant Improvement 49 A Moving Target 51 Better Tomorrow Than You Were Today 51 Lip Service 51 Improve Constantly and Forever 52 7 Culture, Focus, and More Focus: Memphis Invest 55 A Little Company with Powerful Lessons 57 Get the Fundamentals Right 57 The Culture Book 58 A Handful of Numbers 60 Absolute Intention and Focus 61 Clarity about Expectations 61 Meetings as Opportunities 62 Relationships That Wow 63 8 Working in the Business 67 Thinking When You Should Be Working 69 "When It is Time to Work in Your Business," by Dr. Jeff Cornwall 69 9 Three is the Magic Number: Smile Brands 73 These Three Things 75 Pick a Lane 76 The G3 Approach 76 The Power of Simplicity 76 The Ul...
