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"Business: Connecting Principles to Practice" connects students to learning and success, while connecting principles to practice.
The second edition integrates the gold standard content of the #1 text on the market, "Understanding Business" with "Connect," McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.
Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.
List of contents
Prologue: Getting Ready for This Course and Your Career Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical and Socially Responsible Behavior Part 2: Business Ownership: Starting a Small Business Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3 Business Management: Empowering Employees to Satisfy Customers Chapter 7 Management and Leadership Chapter 8 Adapting Organizations to Today's Markets Chapter 9 Production and Operations Management Part 4 Management of Human Resources: Motivating Employees to Produce QualityGoods and Services Chapter 10 Motivating Employees Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Employee-Management Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6 Managing Financial Resources Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Appendix 1 Working within the Legal Environment Appendix 2 Managing Your Personal Finances Epilogue: Getting the Job You Want Bonus Chapters (available online only) A Using Technology to Manage Information B Managing Risk
About the author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University. Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
