Read more
Informationen zum Autor Stefanie Reissner is Lecturer in Organization Studies at Newcastle University Business School, UK. Her research interests include narrative, sensemaking and storytelling. She has published her work in academic journals and is author of Narratives of Organisational Change and Learning: Making Sense of Testing Times (2008, Edward Elgar)Victoria Pagan is Teaching Assistant and a PhD candidate at Newcastle University Business School, UK. Prior to this she was a research and evaluation consultant. Her research interests include organization studies and theory, power, politics, and narrative and she has co-authored work published in academic journals Zusammenfassung This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed. Inhaltsverzeichnis 1. Introduction 2. Storytelling in Management Practice: Definitions, Rhetoric, Assumptions 3. Theoretical Foundations and Conceptualizations of Storytelling in Management Practice 4. Storytelling at the Macro Level: Constructing the Organization 5. Storytelling at the Meso Level: Sense Making in Organizations 6. Storytelling at the Micro Level: Weaving or Weakening the Organization's Social Fabric 7. Dynamics of Storytelling in Management Practice 8. Conclusion
