Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction2. Theoretical basics-What is 'marketing communication'?-What are the objectives of it?-How does 'marketing communication' work?-What is a brand? What is 'brand equity'?3. Practical part-Why is the golf market an attractive communication platform?-Which elements of brand and marketing communication could a company use in golf?-Example of the company/ brand 'NIKE Golf'4. ConclusionObjectives-Learn about key aspects of brand and marketing communication in general and in golf-Adopt the theoretical knowledge in golf using the example of NIKE

Product details

• Authors: Charlotte Kierdorf
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 07.01.2013
• EAN: 9783656327745
• ISBN: 978-3-656-32774-5
• No. of pages: 24
• Dimensions: 148 mm x 210 mm x 2 mm
• Weight: 51 g
• Series: Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V205624; Akademische Schriftenreihe; Akademische Schriftenreihe Bd. V205624
• Subject: Social sciences, law, business > Business > Advertising, marketing