Read more
Informationen zum Autor Thomas J. Mickey is Professor Emeritus of Communication Studies at Bridgewater State University, Bridgewater, Massachusetts. He is a graduate of the Boston Architectural College¿s Landscape Institute, a Master Gardener, and a garden columnist. His other books include Americäs Romance with the English Garden , from Ohio University Press, and Best Garden Plants for New England . Klappentext America's Romance with the English Garden is the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer; the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. "Nursery catalogues sell more than seeds and plants; they also sell dreams and aspirations... Mickey has thoughtfully woven together an American landscape design history with a critical examination of how commercial interests and mass media shape our preferences, even in our humble backyards." - Publishers Weekly "This is an illuminating book packed with very readable results of dedicated and thoughtful research. It helps give a greater understanding of how and why English garden style has been admired in North America for such a long time." - Gardens Illustrated "Mickey convincingly demonstrates how catalog companies used advances in color printing, rural postal service, and railroad networks to reach a mass audience, uniformly promote the English ideal, and create demand for their own products. Thoroughly researched and footnoted, the book includes examples from powerful and enduring catalogs such as Burpee's but also from lesser-known and regional seed companies, including some from the burgeoning West." - Library Journal Zusammenfassung The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural mail delivery, railroad shipping, and chromolithography combined to pave the way for the first modern, mass-produced catalogs. This book offers the story of America's Romance with the English Garden which is the story of tastemakers and homemakers, of savvy businessmen....
