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Informationen zum Autor JENNIFER J. FILLA operates Aspire Research Group out of Florida, providing prospect research services to organizations across the country. Prior to founding Aspire Research Group, she served as associate director of development at the Kimmel Cancer Center at Jefferson in Philadelphia, Pennsylvania. She is a member and past trustee of the Association of Fundraising Professionals, Suncoast Chapter, and was most recently the 2010?2011 president of the Association of Professional Researchers for Advancement, Florida Chapter. HELEN E. BROWN is President of The Helen Brown Group LLC and a twenty-plus year veteran in the field of prospect research. She is a former director of the Association of Professional Researchers for Advancement (APRA) and currently serves as chair of the APRA Chapter Relations Committee. She is a past president of the New England Development Research Association. In 2006, she received the NEDRA Ann Castle Award for service to the prospect research community. Klappentext Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goalsWritten especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness.From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle.* Provides practical insight to understand the best use of each prospect research tool and technique* Features a companion website with a variety of online tools to help readers implement key concepts* Part of the AFP Fund Development SeriesProspect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations. Zusammenfassung Presents practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. This book is structured around the fundraising cycle and illustrates the myriad of prospect research tools and techniques available to boost an organization's fundraising effectiveness. Inhaltsverzeichnis Foreword xiii Acknowledgments xvii Introduction xix Chapter 1 The Big Picture 1 What Is Prospect Research? 1 Why Do Prospect Research? 4 How Does Research Fit into My Work and into the Gift Cycle? 7 Communication 10 Dispelling Myths and Corroborating Evidence 11 Summary 12 For Further Reading 13 Chapter 2 Identifying New Prospects 15 Overview: Why We Identify New Prospects 15 Capturing and Maintaining Constituent Information 18 Manual Prospect Identification Methods 24 Wealth Screenings 27 Surveying 40 Simple Data Mining 41 Advanced Data Mining 43 Donor Modeling 45 List Rental 46 Summary 49 For Further Reading 51 Chapter 3 Researching Prospects 53 Differ...
