Search Engine Optimization - Your Visual Blueprint for Effective Internet Marketing

Presents step-by-step instructions for a variety of search engine optimization techniques, including such methods as using and optimizing meta tags, writing effective content, using Google Analytics, and gaining exposure through social media.

List of contents

An Introduction to Search-Engine Optimization xviii

Chapter 1 Getting Started with Search-Engine Optimization

Chapter 2 Keyword Generation

Chapter 3 Creating Pages

Chapter 4 Basic Website Structure

Chapter 5 Advanced Website Structuring

Chapter 6 Creating Content

Chapter 7 Creating Communities

Chapter 8 Building Links

Chapter 9 Using Google Analytics

Chapter 10 Social Media Optimization

Chapter 11 Creating Pay-per-Click Campaigns

Chapter 12 Optimizing PPC Campaigns through Quality Score Optimization

Chapter 13 Optimizing for Other Search Engines

Chapter 14 Optimizing for Local Search

Chapter 15 Installing SEO Tools and Plug-ins

Index 294

Product details

• Authors: Kristopher B Jones, Kristopher B. Jones
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 26.04.2013
• EAN: 9781118551745
• ISBN: 978-1-118-55174-5
• No. of pages: 336
• Series: Visual Blueprint; Visual Blueprint
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; Social sciences, law, business > Business > Advertising, marketing