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The comprehensively revised and updated third edition will help nurses construct messages using a range of traditional and new social media that accurately describe the true nature of their work.
List of contents
Introduction
Part I. Silent No MoreChapter 1. Ending the Silence
Chapter 2. The Daisy Dilemma
Chapter 3. From Virtue to the Voice of Agency
Chapter 4. Presenting Yourself as a Nurse
Chapter 5. Tell the World What You Do
Chapter 6. Creating Anecdotes and Arguments
Part II. Communicating with the Media and the PublicChapter 7. How the News Media Work
Chapter 8. Reaching Out to the Media
Chapter 9. In Your Own Voice: Blogs, Comments, Letters to the Editor, Op-Eds
Chapter 10. Getting It Right
Chapter 11. Appearing on Television, Radio, and Videos
Chapter 12. Opportunities and Challenges Ahead
Appendix: How We Came to Write This Book
Notes
Index
About the author
Bernice Buresh writes and lectures on health care, nursing, and the media. She has been a reporter for the
Milwaukee Sentinel, a correspondent and bureau chief for
Newsweek, a professor of journalism at Boston University, and an adjunct professor of American Studies at Brandeis University. Suzanne Gordon is Visiting Professor at the University of Maryland School of Nursing and was program leader of the Robert Wood Johnson-funded Nurse Manager in Action Program. She is the author of
Life Support and
Nursing against the Odds, coauthor of
Beyond the Checklist and
Safety in Numbers, editor of
When Chicken Soup Isn't Enough, and coeditor of
First, Do Less Harm and
The Complexities of Care, all from Cornell.
Summary
The comprehensively revised and updated third edition of From Silence to Voice will help nurses construct messages using a range of traditional and new social media that accurately describe the true nature of their work.
