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Informationen zum Autor KURT W. MORTENSEN is a leading authority on persuasion, negotiation, and influence. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. He is the author of Persuasion IQ and The Laws of Charisma. Klappentext The ultimate guide to the art and science of getting exactly what you want--when you want it! Zusammenfassung How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence , you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence! Inhaltsverzeichnis Contents Foreword Acknowledgments Introduction 1. The Power of Persuasion Key to Success 2. Subconscious Triggers The Automatic Yes 3. The Law of Connectivity Contagious Cooperation 4. The Law of Involvement Create and Maintain Interest 5. The Law of Esteem How Praise Releases Energy 6. The Law of Obligation How to Get Anyone to Do a Favor for You 7. The Law of Dissonance Internal Pressure Is the Secret 8. The Law of Verbal Packaging The Leverage of Language 9. The Law of Association Create the Environment of Influence 10. The Law of Balance Logical Mind Versus Emotional Heart 11. The Law of Expectations The Impact of Suggestion 12. The Law of Contrast How to Make Price (or Time) a Nonissue 13. The Law of Social Validation The Art of Social Pressure 14. The Law of Scarcity Get Anyone to Take Immediate Action 15. The Inside Secrets of Maximum Influence Your Prepersuasion Checklist Epilogue Notes Index About the Author ...
