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Informationen zum Autor KEVIN HOGAN is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication, and motivation. In the last decade, he has become a body language expert and unconscious influence expert to ABC, Fox, the BBC, the New York Times, and many others. He holds a doctoral degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication. Klappentext There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job--your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what's going on in your head than it does on what's going on in theirs. Your expectations, the words you choose, the environment in which you ask these questions--so many factors that you control--can determine whether you hear a "yes" or a "no." Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You'll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to: Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectationsKnow how much information to give to someone Determine what people lose if they don't do business with you, and then leverage that knowledge Use photos in order to make yours a familiar, and therefore more attractive, face Recapture someone's attention Use stories to explain what statistics can't Help other people find meaning in their own actions and decisions And much more! Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, you'll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you. Zusammenfassung Shows you in plain English how to understand! apply! and master the science of persuasion. Inhaltsverzeichnis Acknowledgments xi Chapter 1 Intentional Reality 1 Chapter 2 Identity Convergence 14 Chapter 3 Kim Kardashian's Connectors 30 Chapter 4 Your Self and Others 44 Chapter 5 Your Trusted Self 54 Chapter 6 Reactance Removed 60 Chapter 7 The Science of When 76 52 Techniques 89 1 Preempting the Neon Sign 93 2 Is Less More? 95 3 Practice Deframing 98 4 You Can't Beat Biology 100 5 Face Your jpeg 102 8 Do I Understand? 107 9 The First Shall Be Last and the Last Shall Be First 110 10 More than the Message 111 11 When All Else Fails 113 12 Something Money Can't Buy 114 13 Attention ç Here 116 14 Imagined Ownership 117 15 Unique Frame Precludes "No" 119 16 The Contrastive Analysis 121 17 Give Them a Cup of Coff ee 123 18 The $4,000,000 Bra 125 19 Mirror Neuron on the Wall . . . 126 20 Behavioral Gravit 128 21 If You Insist 129 22 Here's the Message for That Mood 131 23 Behavioral Integration 132 24 Have Them Help You Help Them Change 133 25 The Second Right Answer 136 26 Hypothetically Speaking 138 27 Switching Labels 139 28 Listen ...
