Sage Handbook of Marketing Theory

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.

Product details

• Authors: Pauline Maclaran, Pauline (EDT)/ Saren Maclaran, Pauline Saren Maclaran, Michael Saren, Barbara Stern, Barbara Maclaran Stern, Mark Stern Tadajewski
• Assisted by: Pauline Maclaran (Editor), Maclaran Pauline (Editor), Michael Saren (Editor), Barbara Stern (Editor), Stern Barbara (Editor), Mark Tadajewski (Editor), Tadajewski Mark (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 25.03.2013
• EAN: 9781446270516
• ISBN: 978-1-4462-7051-6
• No. of pages: 544
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing