Blogging 2e

Informationen zum Autor Jill Walker Rettberg is professor of digital culture at University of Bergen. Klappentext Thoroughly revised and updated, this new edition of Blogging provides an accessible study of a now everyday phenomenon and places it in a historical, theoretical and contemporary context. The second edition takes into account the most recent research and developments and provides current analyses of new tools for microblogging and visual blogging.Jill Walker Rettberg discusses the ways blogs are integrated into today's mainstream social media ecology, where comments and links from Twitter and Facebook may be more important than the network between blogs that was significant five years ago, and questions the shift towards increased commercialization and corporate control of blogs. The new edition also analyses how smart phones with cameras and social media have led a shift towards more visual emphasis in blogs, with photographs and graphics increasingly foregrounded.Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks. "A landmark in social cyberspace studies -- and much more than that. It's about the way today's popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework." Howard Rheingold, author of Smart Mobs "Blogging has become an essential backbone of social media. Jill Walker Rettberg's book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging's history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society." danah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University Zusammenfassung Authored by a scholar-blogger, this engaging book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks. Inhaltsverzeichnis Acknowledgements vii Introduction 1 1 What is a Blog? 5 A brief history of weblogs 6 How blogs have adapted to a social media ecosystem 14 Three blogs 17 Defining blogs 30 2 From Bards to Blogs 36 Orality and literacy 37 The introduction of print 41 Print, blogging and reading 44 Printed precedents of blogs 45 The Late Age of Print 47 A modern public sphere? 50 Hypertext and computer lib 53 Technological determinism or cultural shaping of technology? 57 3 Blogs, Communities and Networks 62 Social network theory 66 Distributed conversations 69 Technology for distributed communities 72 Facebook and Twitter as microblogs 76 Publicly articulated relationships 82 Colliding networks 83 Emerging social networks 86 4 Citizen Journalists? 90 ...

List of contents

Acknowledgements vii
 
Introduction 1
 
1 What is a Blog? 5
 
A brief history of weblogs 6
 
How blogs have adapted to a social media ecosystem 14
 
Three blogs 17
 
Defining blogs 30
 
2 From Bards to Blogs 36
 
Orality and literacy 37
 
The introduction of print 41
 
Print, blogging and reading 44
 
Printed precedents of blogs 45
 
The Late Age of Print 47
 
A modern public sphere? 50
 
Hypertext and computer lib 53
 
Technological determinism or cultural shaping of technology? 57
 
3 Blogs, Communities and Networks 62
 
Social network theory 66
 
Distributed conversations 69
 
Technology for distributed communities 72
 
Facebook and Twitter as microblogs 76
 
Publicly articulated relationships 82
 
Colliding networks 83
 
Emerging social networks 86
 
4 Citizen Journalists? 90
 
Bloggers' perception of themselves 93
 
When it matters whether a blogger is a journalist 94
 
Objectivity, authority and credibility 97
 
First-hand reports: blogging from a war zone 101
 
First-hand reports: chance witnesses 104
 
Bloggers as independent journalists and opinionists 107
 
Gatewatching 108
 
Symbiosis 112
 
5 Blogs as Narratives 115
 
Goal-oriented narratives 116
 
Ongoing and episodic narration 118
 
Blogs as self-exploration 127
 
Fictions or hoaxes? Kaycee Nicole and lonelygirl15 129
 
6 Blogging Brands 135
 
The human voice 136
 
Advertisements and sponsored posts on blogs 139
 
Micropatronage 145
 
Sponsored posts and pay-to-post 147
 
Exploitation and alienation? 152
 

Corporate blogs 155
 
Engaging bloggers 161
 
Corporate blogging gone wrong 164
 
7 The Future of Blogging 169
 
Implicit participation and the perils of personalized media 170
 
References 176
 
Blogs Mentioned 186
 
Index 189

Report

"A landmark in social cyberspace studies - and much more than that. It's about the way today's popular culture is actually part of large-scale change in the way culture is produced. Jill Walker Rettberg has written a deep and broad book about the real meaning of blogging as evidence for and a driver of an epochal cultural shift. She deftly uses her own experience as a renowned blogger, examined through the expert eye of an experienced communication researcher, to reveal the psychological, social, political and historical meaning of the blogging phenomenon. She brings media studies, ethnology, literary studies, marketing, journalism and sociology together into a brilliant explanatory framework."
Howard Rheingold, author of Smart Mobs
"Blogging has become an essential backbone of social media. Jill Walker Rettberg's book brilliantly documents, analyses and situates blogging, constructing an indispensable account of blogging's history and future in light of social network sites, mobile practices and other media-sharing platforms. This is a key piece of scholarship for anyone trying to understand the intersection of technology and society."
danah boyd, Microsoft Research New England, and the Berkman Center for Internet and Society, Harvard University
"A solid, unbiased, and unfettered introduction to the social aspects of blogging. Recommended."
Choice

Product details

• Authors: Jill Walker Rettberg, J Walker Rettberg, Jill Walker Rettberg, Jill (University of Bergen) Walker Rettberg
• Publisher: Polity Press
• Languages: English
• Product format: Paperback / Softback
• Released: 04.10.2013
• EAN: 9780745663654
• ISBN: 978-0-7456-6365-4
• No. of pages: 192
• Series: DMS - Digital Media and Society; Digital Media and Society; Digital Media and Society; DMS - Digital Media and Society
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Social sciences (general); Journalismus, Blog, Journalism, Communication & Media Studies, Kommunikation u. Medienforschung