Handbook of Business-To-Business Marketing

Zusammenfassung The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets.

Product details

• Authors: Rajdeep Grewal, Gary L. Lilien, Gary L. Grewal Lilien, Gary/ Grewal Lilien
• Assisted by: Rajdeep Grewal (Editor), Gary L. Lilien (Editor)
• Publisher: Elgar, Edward
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2012
• EAN: 9781781005361
• ISBN: 978-1-78100-536-1
• No. of pages: 800
• Series: Research Handbooks in Business and Management Series
• Subject: Social sciences, law, business > Business > Advertising, marketing