Read more
This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup.
You'll learn:
- Why some entrepreneurs are luckier than others
- The POEM framework for idea evaluation
- A Lean approach to market discovery
- The significance of timing and how to master it
- To understand the core online business models
- To Identifying the most effective marketing channels
- User engagement and conversion optimization
List of contents
Part I Think Chapter 1 Why Become an Entrepreneur? Chapter 2 What's the Big Idea? Chapter 3 Do Your Research Part II Know Chapter 4 Timing Is Everything Chapter 5 Competition and Positioning Chapter 6 Business Models Part III Do Chapter 7 Setting Up Your Business Chapter 8 Developing Your Product Chapter 9 Going to Market Chapter 10 Optimization Index About the Authors
About the author
Neal Cabage is the Founder and Managing Director of Enlogica.Inc, a digital consulting agency located in Los Angeles, which provides technology solutions and leadership for clients like Macy's, Disney, AIG Sun America and numerous startups. After completing his studies at University of Washington and New York University, Neal leads and advises teams in the development of interactive media & enterprise-class software. Along the way he started and sold two online businesses, providing a considerable background in product strategy and Internet marketing. In his free time Neal enjoys writing for his blog Iteratively.com. His writing has been featured on popular blogs such as VentureBeat and SEOMoz. Sonya Zhang is a professor at College of Business Administration, California State Polytechnic University, Pomona. She holds a Ph.D. in Information Systems and Technology from Claremont Graduate University, a M.S. in Computer Science and a MBA from Illinois State University. With her diverse academic background and over seven years of industry experience in software development and project management, Sonya brings unique insights and expertise in bridging the gap between business and technology. Her research interests focus on Web Analytics and Optimization, E-Commerce, and Internet Entrepreneurship. She has published numerous articles in top journals and presented her research at leading international conferences.
