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Fr. 43.80
Vaughan Evans
Key Strategy Tools - The 80+ Tools for Every Manager to Build a Winning Strategy
English · Paperback / Softback
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Description
Informationen zum Autor Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including the bestseller The Financial Times Essential Guide to Writing a Business Plan . Klappentext “A fabulous compendium of tools, woven into a no-nonsense strategy process. An enormously helpful book, invaluable to novices and experts alike.” Marcus Alexander, Professor of Strategy and Enterprise at London Business School “A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save essential hours!” Adrian Beecroft, Chairman, Dawn Capital The strategy tools you need for your business to succeed Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools – approaches, models, schools and techniques – framed within an innovative strategy development process, the strategy pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage. Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators , this book delivers professional-level information in the practical and accessible framework synonymous with the Key series. Zusammenfassung Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage in your strategy development. Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators , this book delivers professional-level information in the practical and accessible framework synonymous with the Key series. Inhaltsverzeichnis Publisher's acknowledgements Introduction The Strategy Pyramid How to use this book Business vs corporate strategy Section 1: Knowing Your Business Overview Essential tools 1. Identifying key segments 2. Issue Analysis (Minto) Example: British Aerospace’s super segment Useful tools 3. The 80/20 Principle (Pareto) 4. The Segmentation Mincer (Koch) 5. 5C Situation Analysis 6. SWOT Analysis Section 2: Setting Goals and Objectives Overview Essential tools 7. Setting long-term goals 8. Setting SMART objectives ...
Product details
Authors | Vaughan Evans |
Publisher | Prentice Hall |
Languages | English |
Product format | Paperback / Softback |
Released | 31.01.2013 |
EAN | 9780273778868 |
ISBN | 978-0-273-77886-8 |
Series |
Financial Times Financial Times |
Subject |
Social sciences, law, business
> Business
> Management
|
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