Start-Up Guide for the Technopreneur, + Website - Financial Planning, Decision Making, Negotiating From Incubation to

Informationen zum Autor DAVID SHELTERS provides investment banking, business brokerage, and financial advisement services through his company, Karon Business Consulting. He is also an active participant in the local tech entrepreneurial scene, presenting at numerous BarCamps and other tech conferences. Shelters currently mentors several local software start-ups and is the in-house financial mentor at Hubba, a co-working space in the heart of Bangkok. He has over fifteen years of entrepreneurial experience as a founder, cofounder, or financial advisor to numerous tech start-ups in both the United States and Asia. Shelters has a BA in history and political science from the State University of New York at Albany, an MS in international affairs from Florida State University, and has completed the coursework for a master's in international business studies at Georgia State University. David regularly blogs at www.financeforgeeks.com. Klappentext A comprehensive guide to financial planning and venture fundraising for tech entrepreneursAs technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance.This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit.* Excellent advice for tech entrepreneurs written in layman's terms* Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia* Designed to fill the role of an experienced mentor for tech entrepreneursFor first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource. Zusammenfassung A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. Inhaltsverzeichnis Preface xiii Acknowledgments xvii CHAPTER 1 Finance for Start-Ups 101 1 Fundraising Stages 1 Prefunding Period 2 Seed Funding Stage 3 Series A Funding Stage 3 Series B Funding Stage 5 Risk/Return 5 Types of Funding 7 Private Equity 7 Debt Funding 8 Alternative Types of Funding 9 Public Funding 12 Incubator/Accelerator Programs 13 Capital Structure 13 Intellectual Property 17 Valuation 19 Asset-Based Valuation Models 20 Pro Forma-Based Valuation Models 20 Comparable-Based Valuation Models 21 Strategic-Based Valuation 22 Exit Strategy 23 Summary 24 CHAPTER 2 Know Your Investors 27 KYI #1: Their Primary Objective Is to Make Money 27 KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities 30 Types of Investors 30 Investment Criteria 35 KYI #3: Prospective Investors Are Looking for Success Traits 37 Skin in the Game 38 Innovation 39 Defined Target Market 39 Value Proposition 40 Commercial Viability 41 Risk Mitigation Factors 42 Burn Rates 43 Strength of Management 43 Use of Funds 44 Traction 45 KYI #4: Money Is Not Enough 47 Know the Space 48 N...

List of contents

Preface xiii
 
Acknowledgments xvii
 
CHAPTER 1 Finance for Start-Ups 101 1
 
Fundraising Stages 1
 
Prefunding Period 2
 
Seed Funding Stage 3
 
Series A Funding Stage 3
 
Series B Funding Stage 5
 
Risk/Return 5
 
Types of Funding 7
 
Private Equity 7
 
Debt Funding 8
 
Alternative Types of Funding 9
 
Public Funding 12
 
Incubator/Accelerator Programs 13
 
Capital Structure 13
 
Intellectual Property 17
 
Valuation 19
 
Asset-Based Valuation Models 20
 
Pro Forma-Based Valuation Models 20
 
Comparable-Based Valuation Models 21
 
Strategic-Based Valuation 22
 
Exit Strategy 23
 
Summary 24
 
CHAPTER 2 Know Your Investors 27
 
KYI #1: Their Primary Objective Is to Make Money 27
 
KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities 30
 
Types of Investors 30
 
Investment Criteria 35
 
KYI #3: Prospective Investors Are Looking for Success Traits 37
 
Skin in the Game 38
 
Innovation 39
 
Defined Target Market 39
 
Value Proposition 40
 
Commercial Viability 41
 
Risk Mitigation Factors 42
 
Burn Rates 43
 
Strength of Management 43
 
Use of Funds 44
 
Traction 45
 
KYI #4: Money Is Not Enough 47
 
Know the Space 48
 
Nonfinancial Advantages 49
 
Alignment of Interests 49
 
Issues of Control 51
 
Summary 56
 
CHAPTER 3 Business Planning from a Strategic Financial Perspective 57
 
Value of a Business Plan 57
 
Composition of a Business Plan 59
 
Executive Summary 60
 
Defined Problem and Solution 61
 
Product/Service 63
 
Value Proposition 63
 
Marketing Plan 65
 
Management Team 72
 
Strategic Partners 74
 
Operational and Expansion Plan 76
 
Company Objectives 78
 
Current Positioning and Traction 80
 
Risk Factors 81
 
Financials 84
 
Exit Strategy 90
 
Business Plan Customization 91
 
Marketing Plan 91
 
Operational and Expansion Plan 92
 
Company Objectives 92
 
Financials 93
 
Exit Strategy 93
 
Business Plan Rudiments 94
 
Summary 95
 
CHAPTER 4 Financial Planning for Maximizing Returns 97
 
Importance of Having a Financial Plan 98
 
Assistance in Overall Business Planning 99
 
Ensuring the Health and Integrity of Capital Structure 101
 
Determining Sufficient Funding Amounts 101
 
Securing Funding in a Timely Manner 102
 
Securing Funds on the Most Favorable Terms 104
 
Determining Appropriate Responses to New Challenges and Opportunities 104
 
Instilling Discipline and Maintain Focus 105
 
Maximizing ROI upon Execution of Exit Strategy 106
 
Formulating a Financial Strategy 106
 
Financial Objectives 108
 
FREE 108
 
FREE Measurement Tools 109
 
Financial Plan Composition 120
 
Rules of Thumb 121
 
Summary 122
 
CHAPTER 5 Successful Fundraising 125
 
Planning Funding Presentations 125
 
Prospectus Materials 127
 
Executive Summary 127
 
Business Plan 127
 
Funding Proposal 128
 
Private Placement Memorandum 129
 
Shareholder Letter 130
 
Technology Brief 131
 
Demonstrations 131
 
Market Trends and Research Report 131
 
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Product details

• Authors: Shelters, D Shelters, David Shelters, David (Karon Business Consulting Shelters, Shelters David, State
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 12.02.2013
• EAN: 9781118518472
• ISBN: 978-1-118-51847-2
• No. of pages: 220
• Subjects: Social sciences, law, business > Business > Business administration; Finanzwesen, Business & management, Wirtschaft u. Management, Allg. Finanz- u. Anlagewesen, Finance & Investments, Finanz- u. Anlagewesen, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung