Teach Yourself Visually Search Engine Optimization (Seo)

Informationen zum Autor Rafiq Elmansy (Cairo, Egypt) is a creative designer, book author, and blogger who runs the successful blogs at Graphic Mania (http://www.graphicmania.net) and Photopoly(http://www.photopoly.net), which receive around 600,000 monthly visitors. He has more than 7 years experience in building professional blogs, writing SEO friendly content, publishing material to the Net, promoting his material online, and analyzing traffic and blog information through Google Analytics and other tools. Klappentext Are you a visual learner? Do you prefer instructions that show you how to do something - and skip the long-winded explanations? If so, then this book is for you. Open it up and you'll find clear, step-by-step screen shots that show you how to tackle more than 100 SEO tasks. Each task-based spread covers a single technique, sure to help you get your SEO program up and running in no time.You'll learn to:* Build an SEO-friendly website* Add meta tags to your pages* Optimize your site's content* Create a Google Analytics account* Apply SEO to WordPress blogsDesigned for visual learners* Two-page lessons break big topics into bite-sized modules* Succinct explanations walk you through step by step* Full-color screen shots demonstrate each task* Helpful sidebars offer practical tips and tricks Zusammenfassung The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.* Helps visual learners understand and practice important SEO concepts* Uses full-color, step-by-step tasks to teach the elements of SEO* Provides information you can quickly and easily implement to enhance your site's search engine rankings* Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search enginesTeach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website.Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank Inhaltsverzeichnis Chapter 1 Understanding the SEO ProcessIntroducing Search Engine Optimization 4Consider SEO Techniques 6Discover Search Engine Optimization 7Understanding How People Use Search 8Using Different Types of Searches 10Understanding the Search Page Layout 12Explore Different Search Engines 16Set Up a Default Search Engine 18Chapter 2 Preparing Your Website for SEOFind a Website Niche 22Analyze Topics and Trends 24Understanding Web Hosting 26Choose a Web Host 28Choose the Website Domain 30Create a Privacy Policy Page 32Create Website Forms 34Check Browser Compatibility 36Check Your Website with Adobe BrowserLab 38Check Your Website with Screenfly 40Chapter 3 Building an SEO Friendly WebsitePlan for an Optimized Website 44Create a Website Sitemap 46Create a Robotstxt File 48Using the Nofollow Attribute 52Build an htaccess File 54Protect Website Images with htaccess 56Redirect Non-WWW Traffic to WWW 58Work with 301 Redirects 60Scan Errors with W3C Markup Validation 62Chapter 4 Mastering KeywordsUnderstanding Keywords 66Analyze Keywords with SEMrush 68Analyze Bing Search with SEMrush 72Analyze Keywords with Keyword Discovery 74Compare Keywords with Yahoo Clues 78...

Product details

• Authors: Rafiq Elmansy, Rafiq Majure Elmansy, Janet Majure
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 26.04.2013
• EAN: 9781118470664
• ISBN: 978-1-118-47066-4
• No. of pages: 320
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Hardware