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Informationen zum Autor BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He is the author of Engage! and The End of Business as Usual , both from Wiley. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources. Klappentext The volume of emerging technologies can overwhelm the best of us. Yet it's impacting business and society alike. In recent years, many top Fortune 500 companies have slipped out of contention as their business models failed to keep up in these turbulent times. Survival requires constantly adapting as your customers' behavior changes. You need new systems, processes, and intentions in place to recognize disruption as it happens, assess new opportunities, and quickly test new ideas. Is your company equipped to change with your customers? Is it ready and able to create meaningful experiences that keep them hooked? If not, it's time to recognize how customers are not only changing but also how they're sharing experiences about you and your competition. This is where real transformation begins. What's the Future of Business? is not a question--it's an answer. It explains how experience design helps your business and how you can harness its power for business growth. This book introduces a new movement that aligns the tenets of user experience with innovation and leadership to improve business performance, engagement, and relationships for a new generation of consumerism. What's the Future will also inspire you to rethink your business models, approach, and customer and employee relationships in order to create amazing, real-world experiences. You'll learn: Why experiences matter to your business Why the future of business will come down to these shared experiences The importance of brand in an era of Digital Darwinism How to marry user and customer experience with business leadership Why today's designs (and thinking) are failing How to design experiences around the four Moments of Truth What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it. Zusammenfassung "In today s rapidly changing digital environment! Darwinism is alive and well. What s the Future of Business doesn't just explore trends and theories; it introduces a dynamic! actionable path to transformation. Inhaltsverzeichnis 0 TOTAL RECALL 2 The Voice of the Empowered Customer 6 Are You Experienced? 8 1 SORRY, WE'RE CLOSED: HOW TO SURVIVE DIGITAL DARWINISM 10 Disruptive Technology Is a Catalyst for Change, Not the Reason 15 2 THE JOURNEY OF BUSINESS TRANSFORMATION 18 There's a Hero in Every One of Us 21 The Great Myth of Technology 24 3 MEET THE NEW GENERATION OF CUSTOMERS . . . GENERATION C 26 Widening the View from Generation Y to Generation C 31 Different Times Call for Different Measures 33 4 THE NEW CUSTOMER HIERARCHY 36 A New Era of Social Service: Promoting the Experiences of Customers 40 The Broken Link of Social Media Customer Service 44 Connecting the Dots in Social Media to Improve Experiences 47 5 THE DIM LIGHT AT THE END OF THE FUNNEL 50 Funnel Vision: Without Awareness There Can Be No Consideration 54 The Cluster Funnel 55 6 THE ZERO MOMENT OF TRUTH 58 7 THE ULTIMATE MOMENT OF TRUTH 66 The Ultimate Moment of Truth 74 8 OPENING...
