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"Ten steps to strengthen and build your small- to medium-sized business and realizing your vision The Business Doctors are a network of independent business advisors who offer expert advice and guidance to small business owners and entrepreneurs in everyindustry sector. In this must-have guide they give small business owners everywhere the knowledge and tools they need to take their businesses to the next level and realize their dreams of business success. Based around the concept of an "entrepreneurialbootcamp," it features stimulating exercises guaranteed to wake up small business owners and enable them to explore what their businesses really are and where they're headed. And it outlines ten strategic steps to business success, motivating small business owners everywhere to realize their full potential and achieve runaway business success. Written by the founders of an acclaimed network of SME business advisors, this is like an MBA course small business owners and entrepreneurs Based on the authors' experience in helping hundreds of small business owners deal with real-life business issues, setbacks, and potential pitfalls and bring their businesses to the next level Based on the idea of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them kick their businesses into high gear Offers a unique opportunity to get back to basics and take a good look at your values and business vision "--
List of contents
About The Business Doctors v
Acknowledgements ix
Introduction: It's all about YOU! 1
PART ONE: THE RIGHT START 9
1: Time to ditch the business plan? 11
2: It's the NOW show! 29
3: What makes your company tick? 39
4: What business are you REALLY in? 57
5: Are you ready to break big? 73
PART TWO: KNOW YOUR OPPORTUNITIES 93
6: What's the big picture? 95
7: Do you REALLY know your market? 111
8: Are you ready to look in the mirror? 129
PART THREE: THE WOW FACTOR 145
9: Are you ready to stand out from the crowd? 147
10: Are you staying out of the killing fields? 165
PART FOUR: MAKE IT HAPPEN! 183
11: How to have great customer conversations 185
12: Pressing the reset button 211
13: What gets measured gets done 227
Praise for Business Doctors 244
About the author
Business Doctors is a national business support franchise, dedicated to helping small and medium-sized businesses achieve their vision. They have developed and helped transform hundreds of companies across a spectrum of industries.
www.businessdoctors.co.uk
Summary
An MBA for the SME!
Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it's time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level.
Breaking Big is:
* Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear
* A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision
* Grounded in the authors' experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls
Report
"For owners of small businesses, who are looking to grow, get more customers and increase profits....Breaking Big is for you" (Talk Business, June 2015)
