Customer-Centric Marketing Strategies - Tools for Building Organizational Performance

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

About the author

Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania. Mohammad Fateh Ali Khan Panni, City University, Bangladesh.

Summary

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

Product details

• Authors: Kaufmann
• Assisted by: Hans-Ruediger Kaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor), Mohammed Fateh Ali Khan Panni (Editor)
• Publisher: Business Science Reference
• Languages: English
• Product format: Hardback
• Released: 17.09.2012
• EAN: 9781466625242
• ISBN: 978-1-4666-2524-2
• No. of pages: 676
• Dimensions: 221 mm x 286 mm x 40 mm
• Weight: 1932 g
• Series: Premier Reference Source
• Subject: Social sciences, law, business > Business > Advertising, marketing