Social Media - Usage and Impact

Informationen zum Autor By Hana S. Noor Al-Deen and John Allen Hendricks Klappentext Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media. Inhaltsverzeichnis List of Figures and TablesList of AppendicesForewordPrefaceAcknowledgments Part I. Social Media and Social NetworkingChapter 1. FacebookChapter 2. Social Media and PersuasionChapter 3. The Trivial Pursuits of Mass Audiences Using Social MediaPart II. Social Media and EducationChapter 4. Social Media in EducationChapter 5. You Can't Go Back NowChapter 6. Tweeting 101Chapter 7. Cultivating a Community of LearnersPart III. Social Media and Strategic CommunicationChapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic CommunicationsChapter 9. Beyond the Press ReleaseChapter 10. Marketing and Branding in Online Social Media EnvironmentsPart IV. Social Media and PoliticsChapter 11. Social Media and the Millennial Generation in the 2010 Midterm ElectionChapter 12. Social Media and Youth ActivismChapter 13. Black Youth, Social Media, and the 2008 Presidential ElectionPart V. Social Media and Legal/Ethical IssuesChapter 14. Legal Pitfalls of Social Media UsageChapter 15. The Realm of the ExpectedChapter 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication TechnologyIndexAbout the EditorsAbout the Contributors

Product details

• Authors: Hana S. Noor/ Hendricks Al-Deen, John Allen Hendricks, Hendricks John Allen, Hana S Noor AlDeen, Hana S. Noor Al-Deen
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 15.11.2012
• EAN: 9780739180099
• ISBN: 978-0-7391-8009-9
• No. of pages: 307
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, SCIENCE / Philosophy & Social Aspects, TECHNOLOGY & ENGINEERING / Social Aspects, Social networking, Social media / social networking, Impact of science & technology on society, Media studies: internet, digital media and society, Impact of science and technology on society, COMPUTERS / Internet / Social Media, SOCIAL SCIENCE / Technology Studies, Media and society